Lovethorn. Revolutionising risk.

Our thinking

Lovethorn is built on disruptive, original thought. Read some of our thinking, R&D and insights.

"It does not do to leave a live dragon out of your calculations, if you live near him."

J.J. Tolkein

"The same applies to algorithms, if you live near insurance."

 Gailynn Nicks, CPO 

Insights and thoughts

Are you even


Properly understanding peoples' needs is the route to long-term success, it's too much of risk not to.

6 min read

What insurers can learn from marketing and dragons?

When it comes to AI whats good for marketing isn't necessarily good for insurers 

7 min read

Do giant meteors

even matter?

How powerful external forces affect our ability to identify and understand risk.

6 min read