Lovethorn. Revolutionising risk.

Our vision

A world of perfectly priced insurance. Perfectly fair, efficient, and sustainable.

We're changing insurance. For good.

Our vision is a world of perfectly priced insurance. Perfectly fair, efficient, and sustainable.

We are changing insurance.

For good.

Lovethorn was born out of passion and love. We love risk, and are passionate about navigating it through the new digital first world.


We sit in between insurers, technology and wider societal good.


James Lovett 

Founder & CEO 

James Lovett, founder and CEO of Lovethorn